There’s something even more limited than time. It’s your attention. Attention is a subset of time, therefore it’s more limited. How you spend your attention is more important than how you spend your time.
Attention is about focus and careful, thoughtful consideration. Unlike time – which can be broken into convenient chunks of 15 minutes – attention doesn’t divide quite so neatly or easily.
You hear a lot about “quality time” being valuable, but I think quality attention is invaluable. Giving someone your attention is giving more than just giving your time. The greatest things you make and do are the ones that get your full attention.
