“PCs are going to be like trucks”
Steve Jobs in 2010:
“When we were an agrarian nation, all cars were trucks because that’s what you needed on the farms. Cars became more popular as cities rose, and things like power steering and automatic transmission became popular.
PCs are going to be like trucks. They are still going to be around…they are going to be one out of x people…
When I am going to write that 35-page analyst report, I am going to want my Bluetooth keyboard. That’s 1 percent of the time. The software will get more powerful. I think your vision would have to be pretty short to think these can’t grow into machines that can do more things, like editing video, graphic arts, productivity. You can imagine all of these content creation possibilities on these kind of things. Time takes care of lots of these things.”
This year, about five times as many smartphones will be shipped versus PCs, and tablets will surpass PCs for the first time. According to Jobs, the right way to look at this isn’t that mobile devices are creating a new market. It’s that mobile devices are relegating PCs to special-purpose, mostly industrial devices.