Tumblr: still shipping through the madness. F**k yeah.
“We live in a bubble, and I don’t mean a tech bubble or a valuation bubble. I mean a bubble as in our own little world.” — Eric Schmidt | America’s New Oligarchs
“The Google policy on a lot of things is to get right up to the creepy line and not cross it.” — Eric Schmidt
Which Social Networks Are Growing Fastest Worldwide?
“Humphreys said one of the early conclusions from her research is the possibility that the mass media of the 20th century was in fact a blip, a historical aberration, and that, through platforms like Twitter, we are gradually returning to a communication network that indulges, without guilt, the individual’s desire to record his existence.” — Back to the future: What if the ‘mass media’ era was just an accident of history?
On a normal weeknight, Netflix accounts for almost a third of all Internet traffic entering North American homes. That’s more than YouTube, Hulu, Amazon.com, HBO Go, iTunes, and BitTorrent combined.
(via Businessweek)
“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform. The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.”
— Neil Patel, KISSmetrics | 7 Things Marketers Should Know About Tumblr (via Union Metrics)
“People want their television to work like a TV. Sending tweets on Twitter, posting photos on Facebook and browsing the Web are best left to smartphones and tablets. Indeed, more than 40% of U.S. households with Internet-enabled TVs haven’t even bothered to hook them up to the Web.” — The Smart TV Is Dead. Long Live The Second Screen – ReadWrite (via shaneguiter)
(via shaneguiter)
“[Astronauts] have the strength to walk, but it takes more concentration, as they haven’t sent those neural commands in quite the same way, lately. When we walk, we essentially lean forward, start to fall, and use our legs to stabilize. Newly returned astronauts have to think about their gait.” — Fascinating answer on Quora: What’s it like experiencing gravity after being in space for 6 months?
“Editorial has won in a sense: the idea that advertising, like editorial content, must be interesting, has won. You can’t just advertise next to someone else’s Tumblr. You’ve got to create a Tumblr of your own.” — How Tumblr Forces Advertisers to Get Creative | MIT Technology Review
“Comscore confirms that Tumblr is the No. 2 social platform — right behind Facebook — in terms of visitor engagement. Moreover, Tumblr is highly popular among internet users and is ranked by Quantcast as one of the top 15 sites in the United States, making it an excellent platform for branded content efforts.” — How Your Branded Content Can Thrive on Tumblr
“Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed… The reason for the longer session time is not that Tumblr is ‘so much better,’ Karp explained. ‘It’s very different behavior. People come here for same reason they turn their TV on when they come home at the end of the day … It’s something to do before checking your email, it’s a chance to go and see stuff you enjoy, let’s you escape from the real world. And that media experience is one that ends up consuming a fair bit more time than just the amount of time you spend checking your friends updates on Facebook or Twitter or Foursquare.’” — David Karp | Users Stay Longer on Tumblr Than Facebook, Says David Karp
“It seems to me that this is native advertising as it should be. … The content is genuinely fun, just as it is fleeting and unobtrusive. … These are the sorts of native ad projects that help change some of the traditional polarity of the advertising and publishing relationship. This is where we really see marketers challenged by publishers on behalf of users to make their advertising more fun and engaging on the consumer’s terms.” — MediaPost: Tumblr Brings Its Native Ad Format To Mobile (via david)
“In a post-Internet, post-mobile world of one click access, the distribution of products has all but ceased to be the issue. When one of something can be efficiently shipped to anyone, anywhere, the question of where the sale takes place is rapidly becoming moot. In other words, in the long-term, sales of product simply can’t be the primary strategic purpose or metric for the store.
Some of the world’s largest retailers are struggling with this jarring reality already. ‘Stack it high and watch it fly’ has abruptly turned into ‘stack it low and hope it goes’ as big box stores scramble to lower inventories in the face of flat or declining sales. The knee-jerk reaction among some is to simply downsize and marginalize the role of the store. Others are adopting the buzzword of omni-channel – resigning to the idea that all channels now act as one – which I would argue risks oversimplifying what’s really happening.
You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. They along with a growing number of other online pure-plays recognize that in order to ‘fully actualize’ their brands, they need to animate a physical presence and visceral experience for their consumers, not to move products but more critically, to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media. And therein lies the critical point.
The physical store is becoming media.”
— The Store Is Media And Media Is The Store (via Emergent Futures Tumblelog, futuristgerd)