Beyond Millennials: How to Reach Generation Z (see full)
KPIs for Social Media According to Executives Worldwide - eMarketer:
"Advanced” metrics had generally seen the most growth. For example, engagement—the top KPI—had jumped 32% in the past two years, while sentiment tracking showed year-over-year growth of 38%. …
Still, web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third, which… was “slightly disconcerting.”
Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It’s for the experience. — Travis Kalanick, CEO & Cofounder, Uber
Snapchat is now the third largest social app on US millennials’ smartphones
While I expected that what I saw might change, what I never expected was the impact my behavior would have on my friends’ feeds. I kept thinking Facebook would rate-limit me, but instead it grew increasingly ravenous. My feed become a cavalcade of brands and politics and as I interacted with them, Facebook dutifully reported this to all my friends and followers. …
I’d added more than a thousand things to my Likes page—most of which were loathsome or at best banal. By liking everything, I turned Facebook into a place where there was nothing I liked. — I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | WIRED
After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.
Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post. As I went to bed that first night and scrolled through my News Feed, the updates I saw were (in order): Huffington Post, Upworthy, Huffington Post, Upworthy, a Levi’s ad, Space.com, Huffington Post, Upworthy, The Verge, Huffington Post, Space.com, Upworthy, Space.com. — I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | WIRED
…Even on the mornings when you are riding the struggle bus to regret city. — (via Thought Catalog)
The Internet in Real-Time
Online data visual presents how much activity that occurs on familiar online apps and services. Link
A 19.44 megabits per second upload speed is not only much faster than the radio frequency data transmission typically used in space exploration, it’s actually nearing the upper end of what you can get at home. — You Can Now Get High-Speed Internet on the Moon
Transmedia is a word for old people… young people don’t need a word to describe transmedia because this is how they live every day. — Alisa Rivera (via thinking ‘bout string)
My [UberX] driver turned out to be a Google employee who said he drew the lucky H1-B visa straw to get out of Bulgaria … he told me he works at the company’s Mountain View campus, but started driving for UberX for two hours on Saturdays and Sundays to send money to a family of four kids he met on vacation, who couldn’t afford to go to school or even shoes. ‘I just calculated that if I work four hours of a week, I can clothe all of them,’ he told me. ‘For so little, it’s amazing what you can do.’ — (via Valleywag)
Everything in this 1991 RadioShack ad exists in a single smartphone.
There is more processing power in a TI-83 calculator than in the computer that landed Apollo 11 on the moon.
Every two minutes, we take as many photos as all of humanity took during the 1800s.
On the left is the first photograph ever taken (1826),… On the right is a cat who accidentally took a picture of itself (2013). It’s estimated that in 2014, humans will take 880 billion photos (not including cats). In fact, 10% of all the photos ever taken were taken in the past 12 months.