If the yardstick of success is making money for the founders, employees and the investors, then Digg will go down in the annals of web history as a colossal failure. However, if your yardstick of success is defined by a company or a product being a change agent and an instigator, then Digg was a smashing success. It is maybe a failed new-media company, but it is also a pioneer that changed the media landscape not by creating anything, but instead by putting the people in charge of what was media.

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