Google’s Expanded Travel Info Revamps Marketer Landscape – eMarketer

Google’s Hotel Finder and Flight Search have fundamentally altered what travel consumers see above the fold on search engine results pages (SERPs). Travel researchers who search potential flight destinations or hotel accommodations will no longer see 10 blue links immediately below the top-of-page paid search ads

Google’s redistribution of search traffic renders what previously passed as “SEO” basically meaningless. Integrating all travel marketing content—not just planting SEO and pay-per-click keywords—is becoming much more important.