“Several apartment buildings near San Francisco’s Hayes Valley neighborhood were evacuated Thursday evening after a woman received an antiaircraft mortar projectile in the mail instead of the cooking mold she ordered online.”—Building Evacuated After Woman Receives Mortar In Mail
Hulu could become a full-fledged online cable operator. That means live shows and video on demand, all accessed through Hulu.
It wasn’t supposed to be like this. Hulu launched with strong network owners in NBC and News Corp, even picking up media powerhouse Disney along the way. But with concerns that the free model takes too big of a bite out of their TV profits, those same networks are now looking to pull content from Hulu while at the same time licensing it to Netflix, Apple, and others. It’s hard to grow up a winner when your parents don’t feed you.
“Americans are more afraid of having their online privacy violated in some way than they are about declaring bankruptcy or losing their jobs… But despite these fears, fewer than two-thirds of those surveyed used safe passwords, only about half deleted their browsing history, and just 15 percent used software that made it difficult for websites to collect personal information. Which raises the question: as more web browsers like Firefox and IE9 are offering “do not track” options for users, will anyone actually use them?”—We Fear for Our Online Privacy, But Do Little to Protect It
One of the problems is that most members see gym membership fees as money spent, or “a sunk cost, especially if you pay at the beginning of the year.’’ Gym-pact offers what Zhang calls “motivational fees” where customers agree to pay more if they miss their scheduled workouts. They came up with the concept from their behavioral economics class in Harvard where they were taught that people are more motivated by immediate consequences than future possibilities. (via thenextweb)
Finally, some more bad news for Foursquare. Location-based advertising still isn’t on the radar of 70% of Strata’s clients but 25% are already planning to spend on Facebook Places compared to just 14% on Foursquare and 3% on Gowalla.
“Warping our understanding of influence is exactly what social media has done. Given the vast amount of information people can access, they can easily look to other people before they look to brands for information. For decades, brands lied, exaggerated, omitted facts, glossed over defect, and generally weren’t very friendly toward consumers. Social media changed the balance of power because now we have the tools to talk to other consumers about brands. Smart brands join in the conversation.”—In Defense of Social Media - AdAge