August 2010
Magnolias @ Oak Street
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Why Flipboard Won't Help Publishing's Smoldering... →
[Flipboard CEO] Mr. McCue goes on to say that… Flipboard’s format will allow lavish magazine-like ads, the kind that net Vogue $300 million a year, and that Flipboard will share revenue with publishers. Further, he says publishers will “end up actually making 10x the revenue from advertising they are on their websites today.”
Does anyone buy that? A generous $10 CPM for an...
10 Things You Didn’t Know About Ray Bradbury →
Ray Bradbury never went to college. Instead, he went to the library all day, three times a week, until he got married at 27. To this day, he regularly organizes fundraisers for libraries, and refuses to touch e-reader devices like the Kindle.
July 2010
The Way We Live Now - I Tweet, Therefore I Am →
Back in the 1950s, the sociologist Erving Goffman famously argued that all of life is performance: we act out a role in every interaction, adapting it based on the nature of the relationship or context at hand. Twitter has extended that metaphor to include aspects of our experience that used to be considered off-set: eating pizza in bed, reading a book in the tub, thinking a thought anywhere,...
“On Twitter or Facebook you’re trying to express something real about who you...”
– The Way We Live Now - I Tweet, Therefore I Am
It's a regal bathroom experience!
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Crowded! @ TechCrunch August Capital
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An Order of Seven Global Cyber-Guardians Now Hold... →
You may have heard the rumor that swirled briefly last month about an Internet “kill switch” that could power down the Web in the case of a critical cyber attack. Those rumors turned out to be largely overblown, but it turns out there are now seven individuals out there holding keys to the Internet. In the aftermath of a cataclysmic cyber attack, these members of a “chain of trust” will be...
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“I don’t think we need huge scale to be successful. It’s not only...”
– Foursquare’s Business Chief on Revenue Plans, Google AdWords, and Why Marketers Shouldn’t Delay on Geo-location
Münchausen by Internet →
readmorewikipedia:
Münchausen by Internet is a pattern of behavior in which Internet users seek attention by feigning illnesses in online venues such as chat rooms, message boards, and Internet Relay Chat (IRC).
As manipulation is integral to most cases, the need to control others to feel as if the perpetrator is in control of his or her own life is apparent, as is the pre-existence of...
Google Chief: Facebook Not a Competitor - WSJ →
“First, Schmidt said, Google and Facebook don’t currently compete directly for ad dollars. Thus, to argue the two companies are adversaries is “mathematically false,” he said.
And Facebook is bringing more users online, which is good for Google. “Facebook users use more Google products than any other users,” he said. “You’re assuming that if they do well we do poorly,” he said, but “winners...
WatchTwo-minute journey through the history of cinema
Marketing: Study Says Most Brands Still Irrelevant... →
“After spending six months going over a statistically significant sample of 1,800 tweets”
That sample (of tweets — not users!) is too small for the claims they are making.
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Letter from China: Pardon Me, Would You Have Any... →
benkessler:
A tale of the power of branding and packaging. PBR is selling the same brew we drink here in tallboys, as “Blue Ribbon 1844” a premiere spirit for $44 a bottle in China.
As Mikey puts it:
“So we’re doing what Europeans have been doing with their beer for decades when importing to the US? Except we’re just doing it to China. Oh slick burn.”
“It crystallizes the idea of new, easy-to-use methods for recapturing the...”
– Digital Tools for Making Brilliant Mistakes - NYTimes.com
How Quora Is Trying to Build an Ideal Society →
“Quora thinks of the contributions it inspires as a sort of “inverse blogging.” Participants aren’t writing into the void, with no idea if anyone wants to hear their opinion of the best hummus or the best startup lawyer. If someone asks a question, it’s because she wants to hear an answer.” (via GigaOm)
I think people are flocking to Quora mostly because Facebook and Twitter have...
Six Digital Trends To Watch →
Marketing in the age of streams
Your customers, consumers and employees are no longer only visiting static Web pages but participating in conversations which increasingly occur off domain in “streams” flowing from Facebook, Twitter and even apps. In order to catch them, you must be highly relevant in their streams.
The Googleization of media
Quality Content and potent social connections in...
The Real Scoop on Ad Age in the 'Mad Men' Era -... →
“So, basically the same techniques used to market nude webcam sites to horny...”
– Military Nerds Put Our Nation at Risk By Befriending Hot Girls on Facebook
From In-N-Out to Burgerville: A Historic... →
“2004 - McDonald’s and other chains begin outsourcing order taking. You may be eating in Wyoming, but the person you’re ordering from is in Los Angeles.” (via FastCompany)
Did everyone else know about this?! I had no idea.
qthrul-deactivated20110725 asked: What, if anything, do you miss the most about the ATL?
Does Language Influence Culture? - WSJ.com →
socmoth:
“Take “Humpty Dumpty sat on a…” Even this snippet of a nursery rhyme reveals how much languages can differ from one another. In English, we have to mark the verb for tense; in this case, we say “sat” rather than “sit.” In Indonesian you need not (in fact, you can’t) change the verb to mark tense.
In Russian, you would have to mark tense and also gender, changing the verb if Mrs. Dumpty...
