[Flipboard CEO] Mr. McCue goes on to say that… Flipboard’s format will allow lavish magazine-like ads, the kind that net Vogue $300 million a year, and that Flipboard will share revenue with publishers. Further, he says publishers will “end up actually making 10x the revenue from advertising they are on their websites today.”
Does anyone buy that? A generous $10 CPM for an online publisher becomes $100 when that content is pulled into Flipboard? Seriously?
We’re about in year five or six of the web-aggregation craze, where much of the innovation and venture capital dollars ($10 million for Flipboard!?) has gone to startups that package, parse, optimize and deliver content…
Does it make any sense that… Flipboard, which creates no content but adds a shiny layer to what exists, gets $10 million? Flipboard is a way bigger idea than any single publication, but is it that much bigger? Does it add that much more value to the ecosystem?
It may, but it also adds another layer between publication and reader, and it appears they hope, a layer between advertiser and publication. That’s why publishers have got to be way more excited about their own iPad app environments than about Flipbook. At least they get to keep a direct relationship with advertisers, even if Apple is making it impossible for them to actually sell iPad subscriptions so far.
Ray Bradbury never went to college. Instead, he went to the library all day, three times a week, until he got married at 27. To this day, he regularly organizes fundraisers for libraries, and refuses to touch e-reader devices like the Kindle.
Back in the 1950s, the sociologist Erving Goffman famously argued that all of life is performance: we act out a role in every interaction, adapting it based on the nature of the relationship or context at hand. Twitter has extended that metaphor to include aspects of our experience that used to be considered off-set: eating pizza in bed, reading a book in the tub, thinking a thought anywhere, flossing. Effectively, it makes the greasepaint permanent, blurring the lines not only between public and private but also between the authentic and contrived self. If all the world was once a stage, it has now become a reality TV show: we mere players are not just aware of the camera; we mug for it.
“On Twitter or Facebook you’re trying to express something real about who you are. But because you’re also creating something for others’ consumption, you find yourself imagining and playing to your audience more and more. So those moments in which you’re supposed to be showing your true self become a performance. Your psychology becomes a performance. -Sherry Turkle, M.I.T.”—The Way We Live Now - I Tweet, Therefore I Am
You may have heard the rumor that swirled briefly last month about an Internet “kill switch” that could power down the Web in the case of a critical cyber attack. Those rumors turned out to be largely overblown, but it turns out there are now seven individuals out there holding keys to the Internet. In the aftermath of a cataclysmic cyber attack, these members of a “chain of trust” will be responsible for rebooting the Web. (via PopSci)
“I don’t think we need huge scale to be successful. It’s not only about reach, it’s about engagement. Foursquare allows consumers to build an even deeper affinity for brands… Services like Twitter and Facebook have shown that brands can engage with consumers in really interesting ways online, and Foursquare is well poised to take all that engagement offline, providing brands with tools to lead their consumers to do things, as opposed to just suggest. -Tristan Walker”—Foursquare’s Business Chief on Revenue Plans, Google AdWords, and Why Marketers Shouldn’t Delay on Geo-location
Münchausen by Internet is a pattern of behavior in which Internet users seek attention by feigning illnesses in online venues such as chat rooms, message boards, and Internet Relay Chat (IRC).
As manipulation is integral to most cases, the need to control others to feel as if the perpetrator is in control of his or her own life is apparent, as is the pre-existence of underlying personality disorders. Many people who present factitious disorders crave sympathy and support because it was notably absent in childhood.
"First, Schmidt said, Google and Facebook don’t currently compete directly for ad dollars. Thus, to argue the two companies are adversaries is “mathematically false,” he said.
And Facebook is bringing more users online, which is good for Google. “Facebook users use more Google products than any other users,” he said. “You’re assuming that if they do well we do poorly,” he said, but “winners tend to all do well.”…
But he also suggested that the battle for what some people call the social Web–and search engines for that matter–is far from over.
“Do you think the last search engine has been built?” he asked rhetorically. “Do you think the last social network service has been built? The rule of the Internet is it never stops.”
Schmidt also acknowledged that the two companies compete for talent. Over the past year several former Google executives who helped run the company’s advertising business joined Facebook.” (via WSJ)
It crystallizes the idea of new, easy-to-use methods for recapturing the error-riddled expression of yore. This echoes the long-established yen for “antiqued” furniture or “distressed” jeans: imperfection implies character, imposed by artificial means. Images from the Hipstamatic have “an instant haze of memory,” according to one endorsement.
And really, who wants to wait around for the actual haze of memory to set in?
"Quora thinks of the contributions it inspires as a sort of “inverse blogging.” Participants aren’t writing into the void, with no idea if anyone wants to hear their opinion of the best hummus or the best startup lawyer. If someone asks a question, it’s because she wants to hear an answer." (via GigaOm)
I think people are flocking to Quora mostly because Facebook and Twitter have become such a crowded, overwhelming mess and we need somewhere to communicate with our industry peers. Somewhere that isn’t a Yahoo Answers or LinkedIn Answers (creative naming there, LinkedIn) but fosters discussion and expertise.
Your customers, consumers and employees are no longer only visiting static Web pages but participating in conversations which increasingly occur off domain in “streams” flowing from Facebook, Twitter and even apps. In order to catch them, you must be highly relevant in their streams.
The Googleization of media
Quality Content and potent social connections in addition to traditional keywords are influencing how visible you are to the search engines. Everyone is media.
The data decade
Data is increasingly becoming available to anyone and everyone. From it we can derive insights into behaviors. We must become “data junkies” to fully harness this trend.
Business becomes social
Moving from designated spokesperson to employee engagement at scale—business itself is beginning to look more social as organizations start to engage all stakeholders in open and mutually beneficial ways.
Location, location, location
Where you are is becoming the new what are you doing as multiple platforms begin to adopt the new geolocation status update generating new kinds of data.
Private becomes public
Despite privacy concerns, applications and behaviors which support social sharing are still going strong as what is considered private becomes re-defined as we continue engaging in networks. (via David Armano)
“Take “Humpty Dumpty sat on a…” Even this snippet of a nursery rhyme reveals how much languages can differ from one another. In English, we have to mark the verb for tense; in this case, we say “sat” rather than “sit.” In Indonesian you need not (in fact, you can’t) change the verb to mark tense.
In Russian, you would have to mark tense and also gender, changing the verb if Mrs. Dumpty did the sitting. You would also have to decide if the sitting event was completed or not. If our ovoid hero sat on the wall for the entire time he was meant to, it would be a different form of the verb than if, say, he had a great fall.
In Turkish, you would have to include in the verb how you acquired this information. For example, if you saw the chubby fellow on the wall with your own eyes, you’d use one form of the verb, but if you had simply read or heard about it, you’d use a different form.”